Almarai aims at half of Egypt dairy market

TWITTER
FACEBOOK

Reuters | 17 November 2009

Saudi-based Almarai Co says it plans to take a 50 percent share of the dairy market in Egypt, the Arab world's most populous nation, by 2013, a report said.

Al-Madina newspaper quoted Hatim Saleh, an Almarai executive, as saying that the Middle East's biggest dairy firm by market value would invest 100 million Egyptian pounds ($18.3 million) to bring the units of its recent Egyptian acquisition, Beyti, to full capacity.

Saleh did not say whether Almarai would solely rely on Beyti, also known as International Company for Agro-Industrial Projects, to achieve its targets.

Almarai, which has been diversifying revenue through acquisitions, has earmarked SR6 billion Saudi ($1.60 billion) for investments up to 2013 to expand its business outside of the Gulf region.

Almarai's operations outside the Gulf region fall under a joint-venture with Pepsico called International Dairy and Juice Company (IDJ) and which was announced in February. Almarai holds a 48 percent stake in IDJ.

French Danone is among the key dairy players in Egypt. IDJ has paid $115 million to buy 100 percent of Beyti, allowing the new joint venture to set foot in Egypt. The price tag also includes a 75-hectare piece of land.

Saleh said Almarai will begin next year a second phase of expansion over this plot of land to add new dairy and juice production lines. He did not elaborate.

Beyti is Almarai's second acquisition since December when it acquired a 75 percent stake in Jordanian dairy and juice firm Teeba for $126.4 million. -Reuters
Original source: Reuters
TWITTER
FACEBOOK
TWITTER
FACEBOOK

Post a comment

Name

Email address (optional - if you want a reply)

Comment