Agroberries to invest ~€40 million to expand farming operations into Morocco and support European growth

Fresh Plaza | 8 November 2022

Agroberries to invest ~€40 million to expand farming operations into Morocco and support European growth
It was announced today that Agroberries Limited, a global vertically integrated producer, marketer and distributor of berries with a best-in-class portfolio of owned and proprietary berry genetic varieties, began operations in Morocco. 
Agroberries’ farming operations in Morocco will support its fast-growing European marketing platform by complementing its existing offerings for its clients across the United Kingdom and the European Union. As one of the largest berry marketers in the world, the company supplies a broad retail client base from a combination of its own farming operations that span across more than 2,500 hectares globally, and a vast network of third-party growers across all berry categories.
The first phase of Agroberries’ strategy in Morocco includes the planting of ~300 hectares of blueberries in three different regions, representing a total investment of €40 million. Planting has begun and will continue through 2023. In the coming years, the company intends to further expand its grower network via licensing of its proprietary varieties with a goal of reaching a total of ~1,000 hectares across berry categories.
Jorge Varela, Co-Founder and CEO of Agroberries highlighted, “Our investment in Morocco is a natural next step in our global expansion plan as a leading berry grower and marketer. This move leverages our deep agronomical expertise, partnership approach and will help us to continue supplying our European customers year-round with the highest quality berries.”

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