interest.co.nz | 22 November 2012
By Alex Tarrant
The New Zealand government will set up a NZ$6 million model dairy farm in Burma/Myanmar, Prime Minister John Key says.
Meanwhile, Fonterra is also looking to expand its presence there, announcing a country manager for Burma to "further build the supply of high quality dairy nutrition to Myanmar and explore new opportunities to expand the brands we offer in this fast growing dairy market.”
Key announced the model dairy farm while on a visit to Burma.
Earlier this week, Fonterra announced its first Burma-based staff would work in the country from 2013.
Prashant Pradhan would be responsible for "driving growth and exploring new opportunities for Fonterra in Burma," Fonterra said.
Fonterra ASEAN/MENA managing director Mark Wilson said Pradhan’s appointment would allow Fonterra to gain a better understanding of the opportunity in Myanmar for nutritional dairy.
“Myanmar has a population of around 56 million people and dairy consumption per capita is expected to increase as people in Myanmar increasingly look for high quality nutrition that supports the health of their families," Wilson said.
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“In addition, Myanmar’s tourism sector is growing fast with increased investment and developing infrastructure across the country. This is driving demand for high quality food service products from hotels and restaurants," he said.
“Fonterra has already established a fast-growing consumer business, through distributor relationships, which has more than doubled over the last year. We are now looking to build on this presence further with dedicated leadership for this fast growing dairy market."
"Mr Pradhan has six years in the dairy industry and a deep understanding of our business. He is well placed to guide Fonterra in Myanmar as we explore opportunities in the country,” Wilson said.
Pradhan joined Fonterra in New Zealand as a strategy manager five years ago and moved to Singapore in 2009 to take up the role of performance and process improvement manager. Most recently Pradhan held the role of growth and performance manager where he led a project to grow Fonterra’s food service business across Asia and the Middle East.
Pradhan said: “Fonterra has been supplying high quality New Zealand dairy to Myanmar for the past six years. During this time we have established relationships with a number of key customers and industry partners.
“Our priority is to further build the supply of high quality dairy nutrition to Myanmar and explore new opportunities to expand the brands we offer in this fast growing dairy market.”
Fonterra said it started selling leading high-calcium milk brand, Anlene, through a local distributor to retail outlets and pharmacies in 2011. It launched the Anlene Bone Health Check the same year and has scanned more than 50,000 Burmese people to date.
Fonterra also supplies a wide range of quality cheeses, creams, butter, and milk to bakeries, restaurants, and hotels across the country, it said.